Typography Rules
Set rules and example on typography rules
Sans Serif Font
Rework Micro
Used For
Section headings
Article titles
Labels / Eyebrows
H1 - H2 - H4 - Navigation - UI elements (Buttons, form, Label..)
Purpose
Structure and scanability.
Serif Font
Libre Baskerville
Used For
Editorial headings
Community values
Content groups
Paragraphs
H3 - Body text
Purpose
Adds warmth and editorial tone.
Serif Font
New Hounds Italic
Used For
Display numbers
Stats
Numeric values
Purpose
Differentiates them from standard headings and body text, making them the first element the eye notices.
Component Examples for fonts combination
Example from the website
H3 Â Leadership (category link)
Label  From The Field
H4 Â Article title
H3 Â Lead With Collegiality Body text
Our Community values
When we talk about the Design Leadership Network as a community, we mean something specific. We mean a culture built on trust rather than transaction, on generosity over self-interest, on the long view instead of short-term gain, and on the conviction that leadership is not only about what we build, but how we show up for one another These six guidelines are not rules. They’re touchstones. They articulate the kind of leadership we believe in and the spirit we hope each of you brings to every conversation, collaboration, and connection.
Lead With Collegiality
Treat fellow members as peers and collaborators, including those who may be considered competitors. The DLN is not a marketplace—it is a forum for shared growth
Honor Every Role
Recognize the leadership, creativity, and expertise of all community members, whether they lead design firms, partner brands, or other enterprises. Brand partners are not mere vendors, and designer members are not mere customers
Protect the Culture
Uphold the principal -to-principal nature of the DLN. When engaging with the community, do so as a leader in your field
H3 Â Signature Events
H4 Design Leadership Summit
What You’ll Gain
as a Member
Signature Events
Design Leadership Summit
Regional & special events
Community Gatherings
Media & Resources
DLN Member Website
H3 Â Design Leaders Worldwid
500
+
Design Leadership Workshop
An intimate yet global community of architects, designers, and brand innovators.
100
+
Annual Programs & Events
From summits and forums to intimate salons, members connect year-round.
20
 Years
of Community Leadership
A proven legacy of bringing the design industry’s top voices together.
Heading Hierarchy
Heading hierarchy and purposes for fonts
Sans Serif Font
Rework Micro
Purpose
Defines page main title
Our Partners in Design Leadership
Partners are an essential part of our creative ecosystem—leaders across industries who share our commitment to excellence, innovation, and community. From furnishings to textiles to media, each partner offers deep expertise and meaningful engagement with our network.
‍
Browse our current partners below and click through to learn more about their work, their story, and their contributions to the DLN.
Sans Serif Font
Rework Micro
Purpose
Defines page sections and layout structure.
Keep reading
Our Community values
When we talk about the Design Leadership Network as a community, we mean something specific. We mean a culture built on trust rather than transaction, on generosity over self-interest, on the long view instead of short-term gain.
What You’ll Gain as a Member
Serif
Libre Baskerville
Purpose
Used for content groups, editorial sections or community values
Signature Events
Regional & special events
Media & Resources
Lead With Collegiality
Honor Every Role
Protect the Culture
Sans Serif Font
Rework Micro
Purpose
Used for article titles and list items.
A New Exhibition Reveals the Many Lives of Princess Natalie Paley
A New Exhibition Reveals the Many Lives of Princess Natalie Paley
A New Exhibition Reveals the Many Lives of Princess Natalie Paley
Design Leadership Summit
Design Leadership Workshop
Design Leadership Business Forum
Expert Access Series
Link Typography Rule
Links fonts on when to use it
Leadership
Serif
Sans Serif
Sans Serif
Serif
Global Principles
Typography Principles
Sans Serif = Structure
Used for UI, navigation, and layout etc...
Serif = Editorial
Used for content that carries meaning or narrative.
Consistency Over Mixing
Do not mix serif and sans within the same hierarchy level.